Cookie rules

In these rules, the term “cookies” is used for cookies or other similar technologies covered by the EU Privacy and Electronic Communications Directive.

What are cookies?

Cookies are small text files that most websites store on users’ devices that access the Internet in order to identify individual devices that users have used to access these websites. Their storage is under full control of the browser used by the user. If desired so, the user can disable or restrict the storage of cookies.

On our pages we use both permanent and session cookies. A persistent cookie consists of a text file that the web server sends to the web browser, which stores it and remains valid until the set expiration date, unless the user deletes it before the expiration date; more about them below. The session cookie is deleted when the user closes the web browser or when a certain time has elapsed (means that the session has expired), the latter include cookies: time, firstvisit, phpsessid and wppas_pvbl.

Why do we use cookies?Cookies are of great importance for providing user-friendly online services. The interaction between the user and the website is faster and easier with the help of cookies. With their help, the website remembers the individual’s preferences and experiences, there is significant time saving, and browsing web gets more more efficient and enjoyable. We also use cookies to learn more about how users use the content on our website, and also to help us improve the user experience when visiting the website. The obtained data are not processed on an individual level.The information obtained through cookies on the website may be used for various purposes, including the following:

  •  Essential: These cookies are of high importance as they allow you to navigate the website and use its features such as access to secure areas (usually session cookies).
  • Performance: These cookies collect information about how visitors use the website, eg: which pages they visit most often and whether they receive error messages. These cookies are used to improve the performance of the website in future versions.
  • Functionality: These cookies allow the website to remember your decisions and provide a more personalized user experience.
  • Targeting or advertising: These cookies are used to offer content that is more relevant to you and your interests. However, when using our website, we cannot control advertisers who are allowed to advertise by Internet service providers (youtube,…) while you are browsing the web.

At, we use Google Analytics for traffic analysis purposes. It is operated by Google Inc., USA. Regarding international data transfers, Google is registered for the EU-US Privacy Shield and is bound by EU data protection policies. Google Analytics uses cookies (-ga, gid, -gat), which are stored only for the duration of the session or for a maximum of 26 months. The IP data obtained by the cookie is anonymized. You can disable Google Analytics cookies at the following web link

You can read more about Google’s privacy policy at

On the website, we use plug-ins from YouTube (gps, ide, ysc, visitor, pref, yt), which are managed by Google and last up to 2 years. If you visit our website, which contains a YouTube plug-in, you are connected to YouTube’s servers. YouTube is hereby notified of your visit to the Website. If you’re signed in to a YouTube account, the YouTube account allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube allows us to include video tips and similar content on Additional information on how to handle user data can be found in the YouTube Privacy Statement:

On the website, we use the Facebook Pixel code (_fbp, fr – 3 months) from Facebook Inc., USA. The Facebook Pixel is part of the code included on the website. This tool allows us to track the activities of users on our site, and consequently display personalized advertising messages on the social network Facebook. To this end, Facebook Pixel will directly connect to Facebook servers. In this case, the Facebook server will be notified that you have visited our website. Facebook will add this information to your personal profile on their website. More information about the collection and use of your personal data, including your rights and opportunities, can be found here:

How do I reject and delete cookies?If you wish, you can also reject or block cookies by changing your browser settings – see the “Help” function in your browser for more information. Please note that most browsers automatically accept cookies. If you do not want to use cookies, you may need to actively delete or block them. For information on the use of cookies in mobile phone browsers and details on how to reject or delete such cookies, please refer to the user manual of your mobile phone. Please note that by refusing to use cookies, you will still be able to visit our websites, only some functions may not work properly. Data managementThe controller of the data collected through cookies is:

ABBA Nutrition ltd, 85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom